More than a theme park
Efteling has been an enchanting organisation for more than 65 years. Since the opening of the Fairytale Forest in 1952, the organisation continues to surprise its guests with new forms of (overnight)recreation. Apart from professionalism and creativity, guest orientation is one of the pillars which supports the Efteling Theme Park Resort. With 4.76 million visitors in 2016, the park is one of the best European amusement parks.
Efteling Nature Park Foundation
Efteling Nature Park Foundation, which opened the Fairytale Forest in 1952, is the founding father of Efteling. In 1985 another legal form is chosen: Efteling becomes a private company. Until today, the Foundation still is the only shareholder of Efteling. Its purpose: ‘the provision and maintenance of amenities concerning recreation and relaxation, and the promotion of tourism’. The Foundation functions as 'keeper of the fairytale' and guardian of the heritage.
Since 1 May 2011 Efteling has a Board of Directors with four members, each member having their own field of expertise: General and Commercial Affairs, Financial Affairs, Imagineering, and Operational Affairs. The Board meets each week in a management meeting, together with the deputy directors Technology & Projects and HR, and the Marketing & Communication manager. The Supervisory Board of Efteling supervises the most important developments on behalf of the Efteling Nature Park Foundation, such as strategic (multi-year) plans and the (financial) policies of Efteling.
Efteling often wins prizes. For instance, for years Efteling has been voted as one of the best in the Dutch Motorist Association's (ANWB) 'Best Day Out in the Netherlands'. In 2011, 2013, 2014, 2015 and 2017 Efteling even came in first place. Moreover, in 2017 Efteling was declared the best theme park in the world by an international website about theme parks, Theme Park Insiders. Review website TripAdvisor declared Efteling the ‘2017 Travellers’ Choice Park’. Furthermore, the ‘Most customer-friendly employee of 2017’ also worked in Efteling.