Efteling Vision 2030
In 1952, the Efteling Naturepark Foundation opened a wonderful place full of fairytales, sagas and legends. Familiar, but also new stories that invite guests to discover and experience. Stories that provide comfort and - perhaps more importantly - connection. More than seventy years later, Efteling has grown into an international destination welcoming over five million guests each year. The dreams of those early days remain unchanged: in everything it does, Efteling invites guests to escape their everyday reality and inspires a sense of wonder.
With the milestone of welcoming five million guests and the adoption of the ‘World of Efteling 2030’ development plan, a solid foundation has been laid for the future. In the years ahead, Efteling will build on this foundation with a continued focus on quality and the guest experience. By 2030, Efteling aspires to be the only theme park resort in Europe scoring 9+ from visitors who are experiencing Efteling’s natural and enchanting surroundings.
To achieve this, Efteling will focus on three strategic pillars in the years ahead:
1. Experience: the entire World of Efteling engages the senses and creates a fully immersive experience.
2. Efteling employees: Efteling employees are proud and excel in hospitality. Guided by strong employment practices and inspiring leadership,
they foster sustainable employability and engagement.
3. Sustainable DNA: taking responsibility for environmental, social and governance (ESG) sustainability.
These strategic pillars will be underpinned by focusing on two key success factors:
- External collaboration: drawing inspiration from the world around us and bringing in external expertise.
- Innovation: experimenting with and innovating through the application of technology.
