In order to strengthen the leisure economy in the province Noord-Brabant, authorities, research and educational institutions and enterprises work together under the name of Midpoint Brabant Leisure Boulevard. Efteling plays an important role in this. Efteling also participates in the LTA (Lokaal Toeristische Adviesraad, Local Touristic Advice Council) of the municipality Loon op Zand and in large scale initiatives such as VisitBrabant and the Leisure Ontwikkelfonds (development fund).
Looking for inspiration: training
Because Efteling wants to inspire, and to attract inspiration, it invests intensively in knowledge development and research. There are partnerships with various educational institutes in the region Noord-Brabant, such as the NHTV Academy for Leisure in Breda, the University of Tilburg, the Fontys College of Arts, the Design Academy Eindhoven, the ROC, the Rooi Pannen and the Luzac College. In this way Efteling wants to offer talented and enthusiastic students a unique and challenging learning and development environment. It does this my means of, among others, the Efteling Academy: together with the NHTV in Breda and Tilburg University, Efteling invests in knowledge development and research in the field of Storytelling and Business Development. Furthermore, in cooperation with the NHTV in Breda, Efteling organises the Efteling Academy, a talent development programme for fourth-year students.
Efteling as sponsor
Efteling supports a large number of projects and charities. Sometimes by offering a fully catered for day out, in other cases by means of a financial contribution or by contributing our knowledge and expertise. If there is one group of people who can be totally amazed, it is children. In the 1950's, Efteling started as a kind of leisure activity for young people, and children are still a central focus point today. Because of illness or financial or other difficulties, having the possibility to be amazed in a carefree manner is not always self-evident. In those circumstances too, Efteling wishes to contribute. For this reason Efteling offers help and support in many ways, such as carefree days out and holidays for organisations such as Villa Pardoes, the Save the Children Foundation, the Paul van Vliet Award (UNICEF), Make a Wish and the Dutch Ambulance Wish Foundation.
Efteling also supports local initiatives, such as the youth training of football club DESK and hockey club DES, and the Pleinfestival (Squares Festival) Kaatsheuvel. Furthermore, Efteling designers have decorated the children's wards of the Elisabeth Hospital in Tilburg and the Franciscus Hospital in Roosendaal in Efteling style.