Efteling unveils new signature beer: 't Verdiende Loon

Efteling – the fairytale theme park in the south of Holland – is launching a new signature beer, made from hops grown on-site. 't Verdiende Loon, literally meaning ‘the deserved earnings’, is now exclusively available at Holiday Village Efteling Loonsche Land, after the first bottle was presented to Fons Jurgens, President and CEO of Efteling, by Little Red Riding Hood.

The new beer was unveiled alongside the competition-winner who had come up with thought of the name of the new beer. Along with Fons Jurgens, Efteling’s president and CEO, they were the first to taste this new speciality. 't Verdiende Loon is a fruity blond beer with light hop tones, made with a combination of different malt and hop varieties to ensure full body and pleasant after-taste. One of the hop varieties is grown in the colourful garden next to the Loonsche Land Hotel on the site of Holiday Village Efteling Loonsche Land, which is Efteling’s third accommodation offering and opened in 2017. The beer follows the launch of the blond beer Bosrijkse Brouw, which is exclusively available at Holiday Village Efteling Bosrijk.

Holiday Village Efteling Loonsche Land
Holiday Village Efteling Loonsche Land covers an area of almost eight hectares next to the Efteling theme park and the Efteling Golf Park. Hidden among the greenery, there is a hotel and cosy holiday houses which offer a back-to-nature experience thanks to their unique location above, on or under the ground.

De Proeftuyn Restaurant is located at the Loonsche Land Hotel, which serves nature's most delicious flavours. Next to the hotel is a colourful garden where seasonal vegetables, herbs and a specially cultivated field of hops grow, providing inspiration for the chefs’ delicious dishes.