Efteling announces another successful year in 2024 for visitor figures
Efteling announces significant increase in visitor figures with continued UK growth
15th April 2025: 2024 marked another successful year for Efteling theme park in the south of Holland. With an increased number of 5.6 million visits made by 4.9 million individuals.
A net turnover of more than € 300 million was also achieved, with a net operating profit of € 36.8 million. Over € 105 million was invested last year, for example in the newest attraction Danse Macabre, the soon-to-open Efteling Grand Hotel, care for cultural heritage, sustainability projects and IT systems. In 2024, more visitors again came from abroad for a day or a weekend, in line with the 2030 Efteling-vision that focuses on continuity and independence. Last year's Guest Satisfaction Survey showed an increase in staff ratings: in 2023 Efteling received an average of 8.89 and in 2024 an average of 8.93.
Highlight opening of Danse Macabre
CEO Fons Jurgen says: ‘We can look back on a fantastic year, culminating in the opening of Danse Macabre.’ ‘The response to this unique attraction, which is unlike any other in the world, has been wildly enthusiastic. It is an absolute enrichment for our theme park. The fact that we were able to welcome more international visitors for the second year in a row strengthens our confidence in the future. We are achieving sufficient results to not only improve Efteling but also maintain our heritage and invest in nature. I am most proud of our employees, who give their best for our guests every day and who are rated well for this by our guests.’
Cultural Heritage and sustainability projects
Over the past year, a lot of work has been focused on the cultural heritage of the park. Sleeping Beauty's castle and Hansel and Gretel's candy cottage were completely renovated during the year. Two large batteries for energy storage and energy management were also commissioned to make the theme park less dependent and more self-sufficient. Meanwhile, two major maintenance projects on the Joris en de Draak double track roller coaster and the Piraña river rapids ride were also completed. In the autumn, the soon-to-be-opened pavilion of The Princess and the Pea slowly but surely appeared in the Fairytale Forest.