Partners in Quality

 The Efteling enjoys working together with top brands from all kinds of other sectors and industries. These ‘Partners in Quality’ offer great potential for communicating to a wider variety of new target groups. In return, the Efteling acts as a valuable media platform, giving its ‘Partners in Quality’ the opportunity to reach an audience of three billion people, every year.

 

One such media platform within the Efteling is the ‘PandaDroom’ attraction. This was the result of a special partnership with the World Wildlife Fund. Not only has it become a unique and top attraction at the Efteling, it has provided the WWF with an innovative way of getting their message across and helping them realise their own promotional objectives. Other examples of successful collaborations are the regular joint promotional campaigns and special offers that the Efteling carries out with a large number of its select partners.

 

Top Brands

The Efteling is very selective when it comes to choosing ‘Partners in Quality’. One of the criteria is that the partner has a stable position as a top brand, a position that has been achieved in a commendable fashion.
By maintaining such strict criteria, the Efteling has managed to build long-term partnerships with top brands such as Coca-Cola, Rabobank, Ola (Wall’s), Chocomel and Douwe Egberts.

 


 

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